Creative director, operator, and business development leader with 20+ years of running large-scale creative & marketing projects for global brands, employing innovation, rigor, and collaboration that inspires clients and teams.
I've been instrumental in propelling brands within food, beverage, tech, and startups by inventive branding, marketing, and content strategies, executing impactful national campaigns, and guiding product launches that have fueled unprecedented growth and established new standards of excellence.
EXPERIENCE
Having extensive cross-industry experience unlocks new pathways to creativity and business success, providing a wealth of innovation and strategic advantage.
CATEGORIES
A range of experience from national established brands to early stage category disrupters.
Food & Beverage
I have helped brands in a wide range of industries including shampoo, nutraceuticals, and fitness equipment.
Health & Beauty
From massage chairs to mattresses, compelling branding and marketing strategies across the board.
Consumer Goods
Bringing experiential marketing and online activations together through gaming, entertainment, and events.
Media & Technology
A seasoned creative director with over 17 years running a Los Angeles marketing and design agency, blending creative expertise into innovative marketing campaigns.
As the owner of a successful design and marketing agency, I have developed my skills in leadership and building strong client relationships. My experience in managing teams of over 50 people, working with more than 700 clients, and handling all aspects of business operations, that I can make a significant impact in any company that I work with.
Extensive experience building and leading globally distributed creative teams to orchestrate design projects and marketing campaigns.
AREA OF EXPERTISE
As a seasoned creative director, I specialize in leading creative teams, cultivating client relationships, and executing impactful campaigns.
Creative Director
Built global teams to provide creative, marketing, and technology services. Work closely with my team members to nurture and support growth.
Operations
Sales executive with over 1000s of pitches and $50M is a closed transaction. Ability to develop creative presentations, communicate ideas, and close deals.
Sales Executive
Worked with 100s of startups to develop brand and communication architecture, go-to-market strategies, and implement marketing campaigns.
Early Stage Ventures
I excel in brand building and strategic storytelling, aligning the visuals with the company's vision to enhance consistency, loyalty, and engagement.
Brand Building
I excel in strategic thinking and planning, crafting innovative solutions that drive brand growth and achieve business objectives.
Strategy & Planning
Let’s Chat
Eager to sprinkle my creative magic on innovative companies and projects. I'm looking for opportunities where my expertise can add creative excitement and innovation. Whether it's a quick project or a long-term epic adventure, I'm all in!
When leading a design team, my philosophy hinges on the belief that 'iteration drives acceleration.' This approach underlines the importance of transforming creative concepts into tangible results.
Engaging in a cycle of collaboration, feedback, and honest self-assessment ensures designs are innovative, continuously evolving, and improving.
Philly Made
Born and raised in Philadelphia; educated at George Washington University and Pratt Institute, where I studied design, marketing, business, and architecture. I bring the Philly grit and East Coast mentality to LA, where I've successfully run and sold a digital marketing and creative agency.
LA Fade
After over 20 years of living in Los Angeles, I'm connected to the city through its outdoor culture and opportunities. My entrepreneurial and adventurous soul inspires me to continue dreaming big while making time each day to enjoy the sunshine.